Once your firm decides to exhibit
at exhibitions and trade shows as a way of promoting products and services, you
will have to decide on the first show for exhibiting at and amount of money available
from marketing budget. The next important step is to offer careful consideration
to the kind of exhibition or trade show rack that will be representing the best
value for money, flexible and offer the best return on the investment. It might
be that you are not sure about using them at exhibitions and you just want to
give it a try.
In this type of case, you might prefer
the Shell scheme or the prefabricated stand option discussed here. There are
varieties of display stands available in the market. One among them is pop up stands. These are trade show
booths used by people who participate in trade shows and exhibition. You might
have to spend a bit for using these stands, but the investment is worth as if
you use these racks, you have to simply spend money on graphics and posters. If
you are among those who are likely to do many things for exhibiting then, a
modular rack will be a right choice for you.
This display rack offers
excellent scope for adaptation no matter whatever is the size and space available.
If you think that flexibility and portability is the most important thing then,
there are wide ranges of pop up display
stands available in the market. By placing these stands in front of your
trade show or exhibition you can change the total outlook of the specific area.
These displays can be easily put together in various styles according to the
availability of space. One of the best things about these racks is you can
change the graphics over it whenever required.
This facility helps you keep the
rack updated. Another popular pop up
stand used for promotion in exhibitions is banner stands. These racks can
be put together for making a complete stand to be used in small exhibitions or
you can even use them in the form of background during presentations. They are
available in different sizes and styles. Nowadays, these racks are found online
also. Among the various types of banner stands found in the market, roller
banner stands are regarded as the most popular one. One of the main reasons
behind this is they are both inexpensive and versatile.
If you are looking for roller banners
for outdoor purpose then, look for one with weighted bases and which are
designed in such a way that they do not get damaged even if strong wind blows.
Modular racks are regarded as an interim between pop up racks and bespoke exhibition
racks which are designed mainly by keeping in mind the needs of a company. This
system provides different types of components that can be used again and again.
If we compare the Modular racks with other trade show racks, we will find that the
former ones have many benefits as they are inflexible and until and unless the
user gets the same space, it will be difficult to adapt.