Promotions are
enhanced when they are done from a good base. Hence we often see the use of a
promotional counter in various temporary advertising events. Having such a
counter is like having a big fort from where aggressive promotions can go on.
Display counters are elegant yet minimalistic in character and
work as an arsenal from where all sales reinforcements can be stored and used
towards promoting one’s offerings. There are many advantages that these
counters provide– storage, beautification and attraction being the most
important.
Cardboard
counters have always been very popular with advertisers and still continue to
be a popular choice among all the new offerings of ad makers. They work great
as promotional counters from there can be an exchange of ideas, information or
goods.
There are many advantages of using a
cardboard promotional display counter,
which is one of the main reasons for their popularity. Cardboard counter
displays are low-cost yet extremely versatile displays for any retail store,
event or trade show. They can be shaped to resemble practically anything. In
addition they are simple to setup and transport. Because corrugated display
stands are flexible and strong, they can be cut and glued in almost any shape
or size. They can be used to creative a
display for almost anything from special occasions to retail locations.
You can add promotional or discount
stickers in order to energize your sales. Corrugated display signs can easily be assembled and packed by either a
machine or people. Cardboard is ideal for retail packaging as the displays come
ready to assemble and when necessary the staff can cut materials. They are
fully recyclable and the vegetable based inks are non-polluting and are washed off
or separated during the recycling cycle. Engineers construct the corrugated
material to be strong and to maintain its shape and support very high load
amounts.
As it is designed specifically for the
product it can hold more products per volume of space thereby maximizing
product display and sales. It looks warmer than steel or plastic – soft,
retains heat, consumer find it more approachable and less dangerous than glass
and steel displays. For testing new products or to reduce product launch costs
cardboard is cheaper and after launch the feedback has been received, changes
to the packaging can quickly be made.
Today, there are many different materials
used in these displays which contribute majorly to their promotions. Modern
counter displays are very useful for businesses in branding and are lighter and
more versatile. They can be of many shapes and sizes, containing the color and
logo of the brand that they are advertising, and because of their large size,
they can also be seen from a great distance, attracting viewers with their
high-quality graphics.
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