Every company wants to promote their
products through advertisement. For that reason many organizations specially
the comparatively small organizations like to use a board which helps them
advertise their stuffs. Now a days giving advertisement in the variety of
medium become very expensive which is not being afforded by many companies.
That’s why a new medium is required which can reduce the cost of advertisement
for a company.
To serve this purpose, a range of
advertising agencies have fielded into the market with their attractive
packages and offers. They are offering different kinds of pavement signs suits to various organizations. It can be clearly
visible to all that’s why catching the attention of the passers-by is the main
motif of this kind of advertisement. Its nothing but the sidewalk signage.
In these days a company always wants to
present them as a store in which a customer can find many products produced by
the same company but it is impossible for a customer to move around and find newly launched products by them. One can
easily place a pavement sign on the
walk way so that a passer-by will have a look at it.
Such signs should always keep simple and
display affective. Too much use of bright colours and adequate lighting can
destroy such sign and will give it an awkward look. This signage is meant for
visual satisfaction. The uses of flowery language and jargons are not always
understood by the spectator.
This kind of advertisement is trendy and
the making cost is very low. Sometimes the pavement signage does not get
noticed during the night hours for awful colour combination on the display or
reflection problem. In that case advertisement agencies use goose-neck light.
These signs are basically used at the bar, pub and market area. A board is the
mostly used pavement sign till date. In earlier times pavement signs like
sandwich boards were used in many cities but in recent days it is no more
popular. Apart from this, there is wide collection of display signs available in the market. Metal design has also
introduced in the market.
These symbols are generally used for retail
and industrial signs, safety signs, exhibition stands and displays, banners,
stickers etc. The materials and colors vary according to the function of the
businessman. Usually businessmen prefer colorful designer display but the main
criteria to use these display is it must be visible to all. Sometimes, the pavement boards with symbols reported to be
stolen. There is the lock mechanism to rescue the boards from the thieves. Many
manufacturers are using this mechanism because after using this mechanism it
can be utilized among the public without any doubt.
Illuminated and graphic displays are
another type of display signboards. In this a simple advertisement will also
seem to be presentable and it’s very efficient to work during night.
