Eco Friendly Displays vs. Synthetic Displays

Maintaining ecological balance while advertising is a noble cause and many companies today are walking this path with the help of planet-friendly signage. Also known as ‘green-signage’, these displays include advertisement banners and signs made out of eco-friendly materials like wood, canvas and bamboo and using less harmful colors in them. 

Eco friendly displays have many advantages and are therefore are much preferred by advertisers worldwide. Because of their planet friendly nature, several governments allow special concessions to advertisers who use these products. Using these displays can significantly increase the reputation and prestige of the company using them and therefore enhance its image, gaining more admirers and more business.

Every year, there are several thousand tons of plastic and synthetic materials being produced for the purpose of producing signage. People generally prefer shiny and durable signage, not realizing that their thirst for beautification leads to tons of investment and the introduction of many pollutants into the environment. The materials used in signs have almost no use after their expiry and cause both land and water pollution. Even the paint used in such displays contain harmful chemicals containing heavy metals like Lead and Mercury which can cause severe damage to plant and animal life. Mercury is known to be a very poisonous substance in nature and has both long and short term effects on the health and of humans and other organisms. Moreover, if they mix with a water source, these substances can even annihilate many lives together.

The primary aim of a signage is to inform people, supposedly for their betterment; then why use materials that are harmful to those people and cause the opposite of that? Environment friendly displays are a much safer option and indicate that the business actually cares about its customers, at the same time, they cause no harm to their surroundings, are cost-effective and aesthetically pleasing.

Signage companies also understand that companies would not advertise only for the sake of planet-friendliness and low costs of an eco-friendly display. Hence, they have come up with beautiful and stylish variations of these signs to be used in a variety of ways.  They are made to be lustrous, durable and yet involve less toxic chemicals, giving their synthetic cousins a stiff competition.

Take the example of eco friendly pop up displays for instance, such a display has a very modern and aesthetic look and can be used in numerous occasions ranging from fairs, exhibitions, seminars shows and also in shops and malls. Once the sign is no longer usage it can be disposed off easily. On the other hand, all parts of a synthetic display are potentially harmful and since they are used for close range promotions, the public and especially children might get in contact with them easily.

Modern eco-friendly signs are cheap, reusable and very classy, at the same time they cause no damage to the surroundings, thus providing a win-win situation for advertisers and their customers.

Read More

Four Types of Catchy Outdoor Signs That Bring Your Organization in the Limelight

When you think of advertisement, you always try to make it more attractive to people. The more your advertisement is aesthetically appealing, the more will it be effective in promoting the company. Just as you can see, there are various modes of advertisements. Internet and television have always been a favourite among them. However, there are other ways too.

Those who have their own business organizations or retail store, certainly know how important it is to select the right outdoor signage that will not only attract attention of people but will also make it more pleasing to the eyes. Just like the advertisements, these signboards must also bear the name of your company and play its unique role in its promotion. Since the ancient times, these outdoor signboards are in use. Be it a small organization or a big one, in order to bring your company name in the public eye, you need to choose the right type of signboards. Here is a list of the exterior signs that you can choose for your own business organization.

1. Signage Bearing Information:

Many companies use these informative signboards both inside and outside of their building. You might have noticed signs that have directional arrows that will help you find the location of something you are searching for. You can use this type of signs outside your retail store to help your customers find the exact location easily. There are other uses of these particular objects. In hotels and restaurants also, these are used for marking the rooms. For example, if you place a signboard outside the drawing room that reads "drawing room" then it will be easy for clients to understand what it is meant for.

2. Attractive billboards:

Billboards probably have been one of the best modes of advertisements since long and till now it is holding on to its usefulness. Basically, billboards are mere outdoor signs containing the name of the company and some basic information on their services. Placing them on the roadside will draw the attention of the pedestrians and will make them know about your enterprise. The more you will style them up, the more it will grab the eyeballs. Billboards are pretty much like websites. If you design it beautifully, it will not only help people understand your services, but will also assure them of your sincerity in the business.

3. Convincing Signs:

Some companies use these signs to advertise a certain product. Suppose, you are offering a discount of 20% on some of the garments stocked in your retail store; use a signboard outside your shop that mentions the fact that you are offering a flat 20% off on those particular products. This way you can effectively use this exterior signage to persuade people into buying that product.

4. LED Embellished sign boards:

Whatever the type of your outdoor advertising signage might be, you have to keep in mind that they are mainly used to catch the fancy of your customers. Therefore, you must pay attention to its proper embellishment. LED bulbs are an easy and cost-effective way to adorn your signboard that you are going to place to stick outside your business organization or retail store. It will beautify the signage aside from making it more visible and readable.

So, are you prepared to install a brand new signboard in front of your office or store? Choose one of these interesting options and rev up your organization.

Read More