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Friday 20 March 2015

Why A Roll Up Sign Is Perfectly Suited For Momentary Promotions



Promotional events are a big challenge and a big opportunity for businesses, particularly because there are a lot of people attending who will judge them based on how they promote and it may reflect on their sales as well. Hence they are like a test before them, for which they need special preparations to steal the show and make a lasting impression on visitors.

There are certain promotional events where many companies compete with each other side by side and hence one has to do something special to attract attention and provide a good base from where these presentations can be delivered. A roll up sign can be very advantageous in this case and help a business create a solid impression in the minds of viewers easily.

A roll-up sign essentially is an erect display with the display material attached in the middle. The display material is attached to two ends of the sign which can be vertical or horizontal in nature. It is named so because the display unit attached to it can easily be rolled up to begin promotions and rolled down at the end of it.

Roll-up signs consist of two parts the display material and the frame for hanging it and both are very important while choosing a sign. The display material can be made from much material but vinyl is the most widely-used material because it is durable, attractive and is glossy. They help in saving cots of advertisers as the same display can be used over and over again to add glamour to various promotional events one after another.

Choosing the frame is a very important decision if one thinks about long-term. There are many materials used in them but aluminum and steel are the most widely used materials that are used. These frames are kept hollow to make them lighter and easier to carry around from one event to another. There are many new materials that are being used in the making of these frames and bamboo is one of them too. On the plus side, bamboo is light and can be used to create flexible roll up signs, however, they can be broken easily. Flexible roll-up displays prove to be very useful because they can withstand a strong breeze while a rigid frame can topple the entire stand easily.

To give these displays more stability, their based are made heavier so that they do not topple easily and can withstand minor jerks. They prove to be very beneficial for the businesses using them as they provide a very grandiose image of them. Because of their shape and size, they can easily be seen from a great distance and they prove to be more effective because they are closer to the height of a human as compared to a hoarding or a street banner. They are also used by many small businesses, restaurants, shops, malls, movie-theatres, etc. to advertise their offerings or to declare discounts. Thus they can be a great addition to the promotional strategy of any business.

Wednesday 4 March 2015

Why Cardboard Display Counters Are Still Popular?



Promotions are enhanced when they are done from a good base. Hence we often see the use of a promotional counter in various temporary advertising events. Having such a counter is like having a big fort from where aggressive promotions can go on.

Display counters are elegant yet minimalistic in character and work as an arsenal from where all sales reinforcements can be stored and used towards promoting one’s offerings. There are many advantages that these counters provide– storage, beautification and attraction being the most important.

Cardboard counters have always been very popular with advertisers and still continue to be a popular choice among all the new offerings of ad makers. They work great as promotional counters from there can be an exchange of ideas, information or goods.

There are many advantages of using a cardboard promotional display counter, which is one of the main reasons for their popularity. Cardboard counter displays are low-cost yet extremely versatile displays for any retail store, event or trade show. They can be shaped to resemble practically anything. In addition they are simple to setup and transport. Because corrugated display stands are flexible and strong, they can be cut and glued in almost any shape or size.  They can be used to creative a display for almost anything from special occasions to retail locations.

You can add promotional or discount stickers in order to energize your sales. Corrugated display signs can easily be assembled and packed by either a machine or people. Cardboard is ideal for retail packaging as the displays come ready to assemble and when necessary the staff can cut materials. They are fully recyclable and the vegetable based inks are non-polluting and are washed off or separated during the recycling cycle. Engineers construct the corrugated material to be strong and to maintain its shape and support very high load amounts.

As it is designed specifically for the product it can hold more products per volume of space thereby maximizing product display and sales. It looks warmer than steel or plastic – soft, retains heat, consumer find it more approachable and less dangerous than glass and steel displays. For testing new products or to reduce product launch costs cardboard is cheaper and after launch the feedback has been received, changes to the packaging can quickly be made.

Today, there are many different materials used in these displays which contribute majorly to their promotions. Modern counter displays are very useful for businesses in branding and are lighter and more versatile. They can be of many shapes and sizes, containing the color and logo of the brand that they are advertising, and because of their large size, they can also be seen from a great distance, attracting viewers with their high-quality graphics.

 These counters are also significantly easy to set up and put down and carried from place to place effortlessly hence the first choice for advertisers. Any business today is incomplete without the use of these counters and helps them grow rapidly by augmenting aggressive promotions.