Wednesday 4 March 2015

Why Cardboard Display Counters Are Still Popular?



Promotions are enhanced when they are done from a good base. Hence we often see the use of a promotional counter in various temporary advertising events. Having such a counter is like having a big fort from where aggressive promotions can go on.

Display counters are elegant yet minimalistic in character and work as an arsenal from where all sales reinforcements can be stored and used towards promoting one’s offerings. There are many advantages that these counters provide– storage, beautification and attraction being the most important.

Cardboard counters have always been very popular with advertisers and still continue to be a popular choice among all the new offerings of ad makers. They work great as promotional counters from there can be an exchange of ideas, information or goods.

There are many advantages of using a cardboard promotional display counter, which is one of the main reasons for their popularity. Cardboard counter displays are low-cost yet extremely versatile displays for any retail store, event or trade show. They can be shaped to resemble practically anything. In addition they are simple to setup and transport. Because corrugated display stands are flexible and strong, they can be cut and glued in almost any shape or size.  They can be used to creative a display for almost anything from special occasions to retail locations.

You can add promotional or discount stickers in order to energize your sales. Corrugated display signs can easily be assembled and packed by either a machine or people. Cardboard is ideal for retail packaging as the displays come ready to assemble and when necessary the staff can cut materials. They are fully recyclable and the vegetable based inks are non-polluting and are washed off or separated during the recycling cycle. Engineers construct the corrugated material to be strong and to maintain its shape and support very high load amounts.

As it is designed specifically for the product it can hold more products per volume of space thereby maximizing product display and sales. It looks warmer than steel or plastic – soft, retains heat, consumer find it more approachable and less dangerous than glass and steel displays. For testing new products or to reduce product launch costs cardboard is cheaper and after launch the feedback has been received, changes to the packaging can quickly be made.

Today, there are many different materials used in these displays which contribute majorly to their promotions. Modern counter displays are very useful for businesses in branding and are lighter and more versatile. They can be of many shapes and sizes, containing the color and logo of the brand that they are advertising, and because of their large size, they can also be seen from a great distance, attracting viewers with their high-quality graphics.

 These counters are also significantly easy to set up and put down and carried from place to place effortlessly hence the first choice for advertisers. Any business today is incomplete without the use of these counters and helps them grow rapidly by augmenting aggressive promotions.

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