Brochures,
flyers and catalogues are a very effective way of promotion as they contain
complete and detailed information which is very useful to potential buyers.
However, the problem pertinent to them is that they can be littered easily by
people and also need a person to distribute them. Literature stands were made
to counter these problems and do much more. These stands helped in displaying
leaflets and pamphlets elegantly, making them visible to people from a great
distance and attracting them with their unique design.
Literature display stands are very crucial in today’s time, especially
when people are coming back to books instead of electronic mediums. Books
always have been a person’s best friend but were gradually losing their
position with the advent of the internet and various digital resources. These
stands can hold both heavy books, magazines, brochures and flyers and also keep
them away from biting dust.
Modern stands
are made from a variety of materials that help them in taking huge weights and
remain flexible at the same. There are several types of literature stands
available easily in the market and have a wide variety of application.
A literature stand can be used for
presentation, storage and promotions, which is why everyone from schools and
colleges to professional advertisers are using these stands these days. Hence,
one can see these stands at libraries, bus stops and even in trade fairs. On
one hand, they are used for beautification while on the other they help
scattering and littering of brochures, flyers, catalogues and books preventing
them from getting lost. They are much better than the old bookshelves that we
see in houses and are a viable replacement because they come with a lot of
extension, making them suitable to be used both at homes and in office spaces.
Literature racks of today are considered an important part in
advertising since they act as a framework from where brochures and flyers can be
picked up. It is often the design of such racks that intrigues the viewer and
convinces them to pick up the flyer displayed. Hence, a lot of innovative
colors and materials are being used to make them more appealing in order to
appeal to a larger audience.
The material
to be used in designing these stands is bamboo, which imparts them with the
necessary strength and flexibility. The most common materials to be used in the
making of these literature displays is aluminum and steel to make them durable
and last long. There are also several extensions present with these stands like
additional lighting, foldable frames and detachable shelves which help them to
fit the needs of advertisers, aiding promotions and making their contents look
beautiful.
These stands
are much better than book racks and can be carried and kept anywhere. After
use, they can be folded beautifully and kept in a small place as well. If you
are an avid reader, you can place them in your drawing room or study, going on
increasing their height as your collection increases.
