Signs and
displays have changed the way we look at this world and have also made sharing
information much easier. Information, which is vital or necessary to be spread,
is put down on various placards, boards and banners to help people make use of
them and inform them at the right time. Hence they are a medium between the
person behind the ad and the individuals viewing it.
Signs were
invented to minimize the manning required in promotions and to do them
effortlessly, reducing costs simultaneously. A well-made sign would serve it
purpose for a long time and also beautify its surroundings, thus they continue
to be popular even today. Without them, it would be very difficult for people
to have more choices and affect their decision making process. The absence of
signs would also lead to a lot of confusion and accidents, complicating human
life and civilization.
Signage can be
of many types based on where they are placed, what purposes they serve and the
material used in them. The commercial uses of signs are endless and no business
can prosper without using them to their benefit. Both big and small businesses
profit hugely from using promotional signage. While bigger businesses use them
to maintain its brand image and loyalty beside promotions, smaller businesses
use them for branding. Thus they are a very powerful medium to express their
thoughts.
Pavement signs are an important part of promotional signage
and as their name suggests, they are used for outdoor promotions on roadsides
and outside shops, restaurants, etc. They can be of various sizes and are
generally set on pavements nearby. They can be used to direct people to a
location, give warning, inform or invite people about what is on offer.
These signage
are an effective way to tell people outside what’s cooking on the inside and of
any special offers they can avail. Since it is impossible for people to know
about the offers that they can avail inside a shop, these signs tells them
about the things they can avail at the shops.
It is true
that people normally judge a book by its cover, which is why these signs need
to made with a lot of thought to appeal to all people. A well made pavement sign can not only attract
interested individuals but can also ‘create’ demand.
Pavement display signs are made from a variety
of materials though the predominant materials are wood, card-boards and
plastics. Cardboard signs are the most primitive pavement signage to be used
and are still used today by many shops and restaurants because one can easily change
the menu items, the specials of the day and the prices with chalk. Modern
pavement displays are however made with more resilient substances like plastic
and wood for continual promotions that can defy the effects of weathering. They
are lighter and can be easily set up by anyone. To inform more people of both
sides of the pavement, dual-displays are also used. Thus they elegantly and
subtly entice people towards them and help in generating more revenues.
