Maintaining ecological balance while
advertising is a noble cause and many companies today are walking this path
with the help of planet-friendly signage. Also known as ‘green-signage’, these
displays include advertisement banners and signs made out of eco-friendly
materials like wood, canvas and bamboo and using less harmful colors in them.
Eco friendly displays have many advantages and are therefore are much preferred by
advertisers worldwide. Because of their planet friendly nature, several
governments allow special concessions to advertisers who use these products. Using
these displays can significantly increase the reputation and prestige of the
company using them and therefore enhance its image, gaining more admirers and
more business.
Every year, there are several thousand tons of
plastic and synthetic materials being produced for the purpose of producing
signage. People generally prefer shiny and durable signage, not realizing that their
thirst for beautification leads to tons of investment and the introduction of
many pollutants into the environment. The materials used in signs have almost
no use after their expiry and cause both land and water pollution. Even the
paint used in such displays contain harmful chemicals containing heavy metals
like Lead and Mercury which can cause severe damage to plant and animal life.
Mercury is known to be a very poisonous substance in nature and has both long
and short term effects on the health and of humans and other organisms.
Moreover, if they mix with a water source, these substances can even annihilate
many lives together.
The primary aim of a signage is to inform
people, supposedly for their betterment; then why use materials that are
harmful to those people and cause the opposite of that? Environment friendly
displays are a much safer option and indicate that the business actually cares
about its customers, at the same time, they cause no harm to their
surroundings, are cost-effective and aesthetically pleasing.
Signage companies also understand that
companies would not advertise only for the sake of planet-friendliness and low
costs of an eco-friendly display.
Hence, they have come up with beautiful and stylish variations of these signs
to be used in a variety of ways. They
are made to be lustrous, durable and yet involve less toxic chemicals, giving
their synthetic cousins a stiff competition.
Take the example of eco friendly pop up displays for instance, such a display has a
very modern and aesthetic look and can be used in numerous occasions ranging
from fairs, exhibitions, seminars shows and also in shops and malls. Once the
sign is no longer usage it can be disposed off easily. On the other hand, all
parts of a synthetic display are potentially harmful and since they are used
for close range promotions, the public and especially children might get in
contact with them easily.
Modern eco-friendly signs are cheap, reusable
and very classy, at the same time they cause no damage to the surroundings,
thus providing a win-win situation for advertisers and their customers.
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