Advertising a company in a
positive way is very necessary to build its reputation. Until and unless common
public will be informed about the firm, its products and services, how will
they visit the firm? There are many means by which one can endorse a company.
One of the popular ways which is nowadays used by most of the businessman is
using advertising displays. These displays are available in different sizes and
styles. The main objective of using them is to let people know about a
particular company and the products and services it provides.
The only disadvantage of using
these displays is they might cause harm to the surrounding. As they are made of
harsh materials, there are chances that it can be harmful for the environment. However,
with the advancement in technology and invention of several modern tools in the
advertising field this problem can be solved to a certain extent. This is
possible through bamboo displays. As
the name indicates, these are made of natural materials, thus do not cause any
negative effect on the environment.
A bamboo display is one of the several Eco-friendly alternatives to
the less Eco-conscious items like aluminum advertising displays. These displays
are commonly used in visual merchandising. The attractive look of these
displays helps in attracting large numbers of clients towards the banners,
store windows and also on the displays that are installed inside a retail store.
Bamboo has been in use for making racks since many years. However, it was not
used in shop displays till mid 2010. This natural material has enjoyed a
revival in new millennium.
A bamboo roll up display is a way for the retailers to cash-in on the
bamboo’s existing Eco-friendly cachet. Some of the commonly used bamboo display
products are bamboo banner stands, exhibition racks etc. Another common form of
bamboo display is to use a hang scarf and ladder over each step. This method is
used in the bathrooms of some hotels for hanging towels. One of the popular
forms of modern bamboo racks are advertising banner racks. They are available
in varieties of models made by different manufacturers. The differences in
models are based on the way banner are connected and according to the different
graphic sizes. Most of the banner racks available today are made of bamboo.
However, there are some displays that are made of natural tube whereas others
are manufactured with laminated bamboo boards.
One of the best examples of
bamboo advertising display made of natural tube is bamboo roll up racks. When
the user is not using the stand, the graphic can be rolled to a spring
mechanism inside the banner rack. This model is of special importance because it
utilizes natural hollow and round shape of bamboo. Utilizing the natural form
of this raw material lessens processing steps which in turn helps in lowering
the environmental impact of the item.
Displays made of bamboo are made in
different ways. Some of the displays are made of natural bamboo tube whereas
others are made of a bamboo laminated board. This board is very much similar to
the one utilized for making a bamboo floor. Harvesting plays a vital factor in
making a bamboo ad display. The processing and timing of bamboo is important
for making a long lasting bamboo product. Usually, it is better to avoid cutting
bamboo in wet season. During the spring, bamboo grows really fast and the water
content is too high. On the other hand during the dry season, water content is
low, which in turn lessens the risk of bamboo developing cracks after it is
harvested.
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